In this podcast we have a chat with Alan Clarke, of the Real World Entrepreneurship Podcast, about our experiences with marketing, how to best use it effectively and productively, and whether it is actually a necessity to have good marketing to be successful.

We take a deep dive into why customers may not always be satisfied, such as if there is a miscommunication at any stage of an interaction which is then not solved, or if a business does not anticipate, understand, and satisfy their customers’ requirements, which goes against the definition of marketing, as their customers will then look elsewhere to satisfy their needs.