Minter Dial: Branding, Leadership, Mindset

January 7, 2021

In this podcast, we have a chat with Minter Dial, former CEO of Redken and top executive at L’Oréal, as well as an award-winning and prize-winning author for 3 separate books and 3 time entrepreneur, about branding for modern businesses, the traits needed for leadership, and future proofing your business.

We discuss the individuality involved with branding and the difficulty of a singular standard for branding in a successful company when there is the opportunity to risk innovation and change, and the careful balance of consistency between products and brand families and having a variety of flavours that complement each other and welcome creativity and modernisation.

With the rise of technology and AI, companies are able to access more information regarding what their customers are looking for and interested in, but If you don’t look into this new tech with the right mindset, you will mess it up. You have to carefully weigh whether the ends justify the means and balance meaningfulness, responsibility, and collaboration because the rise of the internet and ease of accessibility means that both customers and employees have more transparency.