How businesses can use tech to enter new markets and streams


Whether you own an established SME or are just starting out as a new company, technology has a major role to play in hunting down new markets and business streams. In this day and age, no company can afford to be without a strong tech strategy behind it.

As Bill Gates has famously said, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”

The hitch is, not many start-ups and SME owners have expertise in this field, and not many can afford to recruit an in-house Chief Technology Officer (CTO). So how do such companies develop a tech strategy which will open up a world of possibilities, and are you making the most of your tech?

Plan for success

The key, as they say, is in the planning.

Technology is the best way to open up new markets and business streams, allowing you to access an untapped customer base and reach new clients you may never have encountered otherwise. By aligning your business and tech strategies, you can open doors and help your company grow.

The job of a CTO is to ensure your company establishes the best tech plans, so the business is heading in the right direction. As a small business or fledgling start-up, however, you’re unlikely to have someone employed in this role and may be struggling to implement a solid tech roadmap.

If that’s the case, then the best thing you can do is outsource your technology management and rely on an expert firm to help you plan, develop and build a real plan which will harness all the power tech brings.

The world is your oyster

Technology is ever-changing. A real tech roadmap doesn’t just look at the here and now, but plans into the future and adapts, because that’s the only way you will keep up with developments and see your business expand into new fields.

When you have the right plans and strategies in place, the world really is your oyster.

This encompasses everything from your website and digital branding down to the software and processes you use day to day, seeing that every element is up to date and working for you as your company grows.

When you get it right, technology can be the access point which allows you to open up new markets and business streams you would otherwise miss out on. That’s the only way to expand your customer network and impress potential business partners, and by winning them over, you will see your business go from strength to strength.

Make a smart move

To plan efficiently, you need someone with the experience and knowledge to build a tech roadmap which suits your business. No two businesses are the same, and each needs to be viewed as unique and with its own requirements.

At Atom CTO, we have everything in place to help you develop and implement a tech strategy which will work for your start-up or SME, meaning you can outsource all your planning and future-proof your business.

To learn more about the services we can provide, simply get in touch with us today.

We’ll be your virtual Chief Technology Officer
Whether faith in the existing team has been eroded, your current tech team needs a senior mentor, or you need a new tech vision for the company, Atom CTO is here to support you.