Asher Ismail: Crowdfunding and building a multi-million pound marketplace with midrive

The Atom Team

In this week’s episode, I’m talking with Asher Ismail, the CEO of Midrive.

Midrive ( is revolutionizing the market for first-time driving. In the last 12 months, sales of their ‘pay as you go’ insurance and ‘app-powered’ driving lessons has increased 400%. It is very much a company built by millennials for millennials and during our conversation we touch on a number of different areas:

– how to build a sustainable, multi-million-pound marketplace
– achieving and maintaining a high level of learner driver and instructor engagement with the platform and sustaining a 5-star rating on Trustpilot
– engaging your key stakeholders through crowdfunding
– why on-demand hourly insurance has such huge potential
– building relationships with VCs
– what it takes to become CEO of such a dynamic and exciting company

Asher is a CEO with an impressive track record and this podcast is recommended for anyone that is interested in understanding what it takes to build and scale a high-growth business targeted at today’s youth.

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