Here, we have a chat with Dan Portik, owner of BVS Film Productions and best-selling author, about the winning online selling techniques used in his first book, alongside how he has been able to reach anyone at any status online through techniques mentioned in his next book, The Secret Online Door.
We discuss professional video marketing versus doing it yourself if you’re on a budget and what makes a good video, how to approach potential clients or employers online through having both a fully fleshed out, professional profile and developing the right message at each stage of communication, and the effects of the pandemic on the need for video marketing and being able to sell yourself well online.
When it comes to figuring out your online approach and trying to see how it could come across externally, always err on the side of politeness, and try to run it by others around you first to see how they interpret it. First impressions matter and it’s always better to start off with a base and for allow time to build a rapport than to come off as too pushy or aggressive.
Main Topics
- Video Marketing Strategy
- Professional Business Profiles
- Prospecting and Approaching New Clients
- Developing the Right Message to Convey
Guest
- Dan Portik – Owner of BVS Film Productions, best-selling author, marketing and video production expert
Main Questions
- What makes a good video marketing strategy?
- How do you turn your experiences and skills into a best-selling book?
- What does a good professional profile look like?
- Is there a way of understanding how people would interpret your product or message externally?
An Interesting Point
- The most important thing you can do, is overcome the fear of sending that first message and the feeling of being unworthy of reaching out to that person in a position of higher power. Good things can happen when you have the courage to take the plunge and you must do what you fear most in order to be successful.
Dan’s book The Secret Online Door can be found here.