Are you worried about starting a business and questioning whether it’s better to bite the bullet now or wait for a better time? In this podcast, we talk with Alan Aldridge from Catalyst Coaching & Mentoring about the fears many potential business start-ups have and the issues they may face, especially if during a tough time in the market such as the current pandemic.
We discuss Alan’s experience of leaving the corporate world in order to set up his own small business, the importance of having a gripping pitch and conviction for your idea, the feelings of imposter syndrome that may crop up and how to deal with them, and the common mistakes that a lot of small businesses make which can lead to failure.
The current challenge that many businesses are facing is instability in their market and uncertainty about when this will be resolved. Alan cautions about the need to consider how your business might need to change as the market does, in terms of rescaling and predicting changes in demand in the short term.