In this podcast we welcome back Mark Peacock, founder of the Price Maker, a company that specialises in coaching businesses on how to set prices. Mark has a new book out called Pricing for Success and in this podcast we discuss all things pricing.
What you will learn from this podcast
Mark and Bhairav talk through:
- Mark’s seven step pricing framework
- How to develop a coherent and justifiable pricing strategy
- Pricing for value and not for costs and margins
- Decoy pricing
- Creating your own pricing policy
Why you should listen to this podcast
Every business owner needs to master pricing, without a proper pricing strategy you are leaving money on the table and not maximising your revenue or profits.
This podcast gives you a template on how to create effective pricing that you can justify and will take the emotion out of any price discussions that you will have.