Entrepreneurship, Coaching & Books

Mark Peacock: Pricing for Success

Mark Peacock
March 5, 2023

In this podcast we welcome back Mark Peacock, founder of the Price Maker, a company that specialises in coaching businesses on how to set prices. Mark has a new book out called Pricing for Success and in this podcast we discuss all things pricing.

What you will learn from this podcast

Mark and Bhairav talk through:

  1. Mark’s seven step pricing framework
  2. How to develop a coherent and justifiable pricing strategy
  3. Pricing for value and not for costs and margins
  4. Decoy pricing
  5. Creating your own pricing policy

Why you should listen to this podcast

Every business owner needs to master pricing, without a proper pricing strategy you are leaving money on the table and not maximising your revenue or profits.

This podcast gives you a template on how to create effective pricing that you can justify and will take the emotion out of any price discussions that you will have.