The Art of Storytelling and Storyselling

The Art of Storytelling and Storyselling

In a recent podcast episode, renowned filmmaker Roopinder Sood shared insights into the world of storytelling and storyselling. According to Sood, business is essentially a form of storytelling, as it involves selling ideas to audiences. Building on this idea, Sood...
The Art of Pricing

The Art of Pricing

Many businesses struggle with price-setting, but real success lies in understanding and implementing different and more effective pricing strategies by challenging conventional pricing norms and thinking differently about how to price a product or service. Why Pricing...